Passionate ‘sneakerheads’ and discerning streetwear fans won’t settle for mass-produced shoes and off-the-rack clothes. And when it came to installing a sound system at dropout’s first physical store, the retailer’s co-founder and CEO, Kola Tytler, was adamant the speakers should be just as sleek and high-quality as the limited-edition products on sale there.
Since being founded in Italy in 2018, dropout has specialised in buying and selling authentic limited-edition sneakers and streetwear to customers who want only the most exclusive items. Milan’s chic Quadrilatero Della Moda shopping district was the perfect location for the retailer’s first store, although dropout made sure to embed its own identity into the interior aesthetics, with a raw industrial look that juxtaposes the style of the surrounding outlets of the world’s most famous fashion houses.